Radio Facts

Radio reaches potential buyers with a selling message other media often cannot deliver.

Consider these facts about radio:

• Over 97% of the buying public is reached by radio. (Newspapers miss about 25%.)
• 61% of all men at work have access to radio.
• 36% of all adults listen to radio at work.

When advertising on radio, remember this simple rule:

• 50% listen to radio 10 a.m. to 8 p.m.

• 41% use radio to get their morning news.

• 48% use radio as their first source for news.

• 51% of the buying public listen to radio within one hour of their purchase.

—National Association of Broadcasters, The Arbitron Company